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:: HISTORY

Consorzio Grancaffè was created on 11 November 1989.

During the months following its foundation, the brand name “Consorzio Torrefattori Caffè Bar” was registered. The year also saw a change in the packaging of the top blend provided by the companies of the consortium and distributed via the café channel.

This blend features both the logo, consisting in a piping hot coffee cup, and the quality guarantee statement and seal, “Qualità garantita dal Consorzio Torrefattori Caffè Bar” (Quality Guaranteed by the Torrefattori Caffè Bar Consortium), included alongside the trademark of the specific company producing the blend.

1991 saw the first issue of “Pianeta Caffè”. In 1996, Consorzio Grancaffè became the publisher of this house organ (which has, since that time, established itself as a tradition in its own right).

The “Grancaffè” brand name was registered in 1993. This is the brand for the fine blend produced by Consorzio Grancaffè for the HO.RE.CA. channel. This meant we could launch a unified product image, to be publicised and promoted nation-wide.

In March 2002, Consorzio Torrefattori Caffè Bar changed its company name and became “Consorzio Grancaffè”. The concern concurrently developed commercial partnerships with important national groups in the HO.RE.CA. sector.

Restyling of the logo and packaging took place in 2003-2004, and an exclusive line of promotional items for cafés was introduced. The line is the work of the world-famous designer, Ettore Sottsass.

In 2005, the consortium went online, with the website www.grancaffe.info



 

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