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:: HISTORY
Consorzio Grancaffè was
created on 11 November 1989.
During the months following its foundation, the
brand name “Consorzio Torrefattori
Caffè Bar” was registered.
The year also saw a change in the packaging of the
top blend provided by the companies of the consortium
and distributed via the café channel.
This blend features both the logo, consisting in
a piping hot coffee cup, and the quality guarantee
statement and seal, “Qualità
garantita dal Consorzio Torrefattori Caffè
Bar” (Quality Guaranteed by the Torrefattori
Caffè Bar Consortium), included
alongside the trademark of the specific company
producing the blend.
1991 saw the first issue of “Pianeta
Caffè”. In 1996,
Consorzio Grancaffè became
the publisher of this house organ
(which has, since that time, established itself
as a tradition in its own right).
The “Grancaffè” brand
name was registered in 1993.
This is the brand for the fine blend produced by
Consorzio Grancaffè for the HO.RE.CA. channel.
This meant we could launch a unified product
image, to be publicised and promoted nation-wide.
In March 2002, Consorzio Torrefattori
Caffè Bar changed its company name and became
“Consorzio Grancaffè”.
The concern concurrently developed commercial partnerships
with important national groups in the HO.RE.CA.
sector.
Restyling of the logo and packaging
took place in 2003-2004, and an
exclusive line of promotional items for cafés
was introduced. The line is the work of the world-famous
designer, Ettore Sottsass.
In 2005, the consortium went online,
with the website www.grancaffe.info |
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